"Dramatizing the 'Invisible Infrastructure' of Space and Satellite
Since 2016, SSPI’s Better Satellite World campaign has been showing the world why space and satellite technology, though largely invisible, is indispensable to modern life, through powerful stories and videos that depict them contributing to the economy, society, human welfare and the sustainability of planet Earth. This session explains the origins of the campaign as a nonprofit-business partnership and the decisions that go into producing stories that communicate effectively to business and the general public.
- Robert Bell, Executive Director, Space & Satellite Professionals Int'l
- Sharyn Nerenberg, Senior Director, Corporate Communications, Hughes Network Systems
- Hayley Ross, Senior Marketing & Communications Manager, Speedcast