The DStv Eutelsat Star Awards were initiated in 2010 by Eutelsat in partnership with its long-term African video client MultiChoice. The program is a pan-African competition designed to expose young people throughout the continent to satellite technology and its potential for advancement in Africa. During the contest, students aged 14 to 19 are encouraged to analyze the practical applications of the scientific principles they learn in school with the intention of envisioning new ways satellite technology can serve their continent’s specific needs. Each year’s competition focuses around a new topic with students submitting essays and posters describing their ideas. The winners receive a free trip to Paris to visit Eutelsat and travel on to French Guiana to visit the European spaceport and see a satellite go into space. Eutelsat and MultiChoice maintain strong ties with the winners, encouraging them to become advocates and ambassadors for satellite technology locally and across the continent. As of 2017, the DStv Eutelsat Star Awards have received over 5,000 entries from across the continent and awarded winners from Ethiopia, Ghana, Kenya, Nigeria, Uganda, Zambia and Zimbabwe.

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