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New Better Satellite World Video “Connecting the Countryside” Tells the Story of How Satellite Brings Connectivity to the Rural Places that Generate Much of the World’s Wealth

(April 5, 2022 – New York City) – Space & Satellite Professionals International (SSPI) today released Connecting the Countryside, its newest Better Satellite World video. It tells the story of how satellites in Earth orbit can bring the benefits of broadband connectivity to even the remotest regions of the world. Connecting the Countryside is made possible by funding from SES, with additional support from AvL Technologies and RKF Engineering.

Like magnets attracting steel, cities attract people. Because most people live in cities and suburbs, broadband and mobile service tend to be good there. But not everyone everywhere has the same opportunities. In nations around the world, prosperity comes from the countryside in the form of natural resources, food and materials. Yet long distance and challenging terrain are the enemies of connectivity, leaving people in the countryside cut off from the services and connections the rest of us depend on.

Unless their broadband connection comes to them from the sky, from the satellite network of companies like SES, as told in Connecting the Countryside on SSPI’s website and on Youtube.

“Everyone needs work and play, shelter and safety, education and information,” said executive director Robert Bell. “Today, more and more of those needs are met by the devices in our hands. It takes companies like SES to ensure that everyone has the connectivity they need to benefit from what they produce for the world.”

About the Better Satellite World Campaign
The modern world literally runs on satellite – from data networks and TV to Internet, agriculture, energy and transport – though far too few people know it. The commercial satellite industry is now attracting a new generation of entrepreneurs and investors dedicated to lowering launch costs, downsizing spacecraft, servicing them in orbit and delivering ubiquitous connectivity at competitive prices. The Better Satellite World campaign shows the world why our industry, though often invisible, is indispensable to modern life, through powerful stories and videos that depict space and satellite technologies contributing to the economy, society and sustainability of planet Earth. More at

About SSPI
Founded in 1983, Space & Satellite Professionals International ( is on a mission to make the space and satellite industry one of the world’s best at attracting and engaging the talent that powers innovation. The space and satellite business has never seen a time of greater experimentation and disruption than we see today. Investment is the fuel for transformation, but people are the engine. SSPI helps the industry attract, develop and retain the talented people it needs to keep the engine turning. People who connect through high-profile events and gain recognition from prestigious awards. People who rely on SSPI for a broader understanding of the industry as much as for individual networking and career mentoring. From young people seeking a career path to industry veterans with wisdom to share, SSPI connects them all.

Talent, investment and opportunity flow to industries that make a difference. SSPI is the only organization that also promotes the enormous value of space and satellite through dramatic stories of our technologies and companies making a better world. Those stories overturn misconceptions about the industry that hold it back. They inspire our people and attract new ones to the industry. They help justify investment and give new customers a reason to care about our services and products. Through the stories we tell and the people we serve, SSPI inspires the growth of the $1 trillion space economy of the future.

For More Information
Victoria Krisman
Communications Manager
Space & Satellite Professionals International