SSPI has just released the next video in the Better Satellite World campaign, "Satellites and the Beautiful Game," about technology bringing the World Cup to a global audience. It follows the highly regarded “What Has a Satellite Done for You Lately?” video released by SSPI in March. View it below or on our YouTube Channel and on the website for the campaign, www.bettersatelliteworld.com. 

We encourage individuals, organizations and companies to share this new video to help promote the value provided to society by our vital industry. 

More about this story:

The World Cup is the world’s most widely viewed sporting event.  The 2010 World Cup held in South Africa was broadcast to 204 countries on 245 different channels.  The 2014 World Cup expected an audience of more than 3 billion people.  

All those eyeballs staring at screens also make the World Cup one very lucrative event.  The sale of broadcast rights to the 2010 World Cup earned FIFA, soccer’s governing body, US$2.4 billion and was expected to earn $2.6 billion in 2014.    

But the rights are just the start.  Broadcasters are willing to pay so much because the World Cup is uniquely valuable to advertisers.  

The 2006 World Cup generated another $1 billion in TV commercials and other advertising, and spending rises 5-10% on average with each successive event.  Add it up and the television coverage of the 2014 World Cup is likely to be worth more than $4 billion – not bad for 30 days of fast-paced sport.  

For the rest of this story, and more like it, visit www.bettersatelliteworld.com